Global Vision International
Overseas Volunteering
Re-Brand GVI and multiple divisions of the company
Global Vision International (GVI) required Sound in Theory to update their existing brand to make it more fresh, iconic and appealing to a youth market. Already a large and established volunteering company, GVI needed a globally recognisable brand that embodied their core values of quality, integrity and reliability. The icon depicts the volunteer - the most important part of GVI, as without them the programmes that operate all over the world simply would not exist. The clean and bold brand we created for GVI reinforces that volunteers with GVI really make a difference.
GVI Branding
Vorboss Communications
Telecom & Infrastructure Provider
Brand Identity
Vorboss is an Exeter based IT Communications Company that provides high-spec Telecoms, Infrastructure & Hosting services to their clients, as well as the 24-hour intensive support that is necessary to integrate the internal systems. Sound in Theory worked with Vorboss to design a logo that would communicate the reliability, robustness and innovation of their company, which they could use through all their communication channels to carry these essential brand values.
Vorboss Branding
Yomps Adventure Travel
Adventure Travel Operator
Create Yomps Brand Identity
Yomps needed Sound in Theory to create a new brand for their start-up company that would make them stand out amongst the increasing number of volunteer travel companies. As a number of volunteering organisations put their focus on the volunteer aid aspect of their trips, Yomps wanted a brand that represented they provide trips that have more focus on adventure. Sound in Theory worked with Yomps to create a brand that encapsulates this criterion, producing a dynamic logo that would sit alongside outdoor brands as well as volunteer travel companies. We applied this brand throughout the website, brochures, flyers and print adverts we created for Yomps.
Yomps Branding
Jenral
Music People
Improved upon their existing logo
Sound in Theory were originally commissioned to produce a website for the Jenral Group, yet felt their existing logo needed improving to succeed in the music, publishing and events arenas in which they work. The challenge was to adapt and develop their existing logo, which had an image and font that appears heavily influenced by the martial arts, to make it more identifiable to Jenral’s line of work. By developing their logo and using an original font, we were able to create a logo for Jenral that is more subtle, stylish and transferable onto other mediums than before.
Jenral Brand Development
Node Clothing
Fashionable Types
Develop Brand Identity
Node Clothing sells high quality, designer clothes that are trendy, cool and cutting edge. They looked to Sound in Theory to communicate these qualities in their brand and give them a unique and contemporary image that would stand out in the hugely competitive clothing marketplace. To do this we created an engaging, vibrant and, importantly, unisex brand personality for Node that sits more alongside designer and skate brands than high-street chains. This therefore appeals to their target youth market, who like to pay that bit extra for clothes that are comfy and durable yet extremely stylish.
Node Brand Development
Hedgerow Print
Commercial Printers
Develop Brand Identity
Hedgerow Print is a printing company based in Crediton, Devon, which provides complete commercial printing solutions. They asked Sound in Theory to re-brand their business to reflect the positive change in their company as they move towards specialising in environmentally sustainable commercial printing. The brand we created uses fresh, natural and clean designs and imagery to reflect Hedgerow Print’s continued commitment to the environment, as well as to producing innovative, quality finished results. This dynamic brand has been applied throughout Hedgerow Print’s substantial range of stationery and on their company van!
Hedgerow Branding
Flatline Festival
Snowboard ,Freeski and music festival in Austria
Develop Brand Identity
Excitement and adventure would be key components of the Flatline music and extreme winter sports festival based in Austria. The brand Sound in Theory produced for the inaugural Flatline event needed to replicate these essential elements, in a way that would appeal to the festival’s target youth market. The dynamic logo we created is designed to look like a heart rate monitor and a mountain, which reflects the thrilling, heart-stopping essence of the visitor experience. The logo also contains an extended flat line to reinforce the name of the festival.
Flatline Branding
Leonie Roques Personal Fitness
specialist in pre and post natal fitness
Logo Development
Leonie Roques is a personal fitness trainer based in Exeter, Devon, who provides fun and motivating personal training sessions to groups and individuals. Leonie required a brand identity that would reflect that she specialises in pre and post natal training, without alienating the many other clientele she trains. Sound in Theory achieved this by creating a simple, dynamic logo for Leonie and a strong, feminine, yet unisex brand, which reflects her philosophy that everyone, no matter their existing fitness level, has the ability to lead a healthy lifestyle. Since Sound in Theory applied this brand to Leonie’s stationery and website, the reaction from her clients has been extremely positive.
Branding Leonie Roques
