Full brand development

Book Aid International required Sound in Theory to develop their current brand's aesthetic, which they felt was out of date - giving the impression they have an obselete approach to aid and potentially hindering their ability to reach wider audiences.

Sound in Theory's redesign embraces the shape of the old logo, yet is clearer, more transferrable and far more modern - featuring a contemporary font and engaging new colour palette.

Sound in Theory provided Book Aid International with a comprehensive brand guidelines document so they can manage this revamped brand across their huge range of materials and generate a greater profile for their important charity work.