Sound in Theory updated GVI's branding to make it more fresh and iconic than their original visual image, which was too detailed in design, muted in colour and failed to capture the company's uniqueness.
A large and established company, GVI needed a simpler, more eye-catching visual image that would appeal to a youth market, whilst reflecting their quality, integrity and reliability.
We created a more recognisable, up-to-date brand and simpler, easily transferable logo that places the volunteer at the centre GVI - capturing the unique validity of GVI's programmes and importance of each GVI volunteer.
The clean, bright and bold logo has been adaped to suit GVI's different divisions: GVI, GVI Careers Abroad, GVI Charitable Trust, GVI Corporate Alliance and GVI STA Travel.
Each logo features individual colour palettes, layouts and images that have been designed and developed to represent the division's individual purpose.
Sound in Theory has applied this brand consistently to GVI's websites and printing materials, with a vibrancy that will ensure GVI stands out on the internet and in print.
