full company branding

Sound in Theory created a brand identity for Leonie Roques that reflects her motivating and professional style of personal training instruction, whilst capturing her active yet sensitive approach when specialising in pre and post natal training.

This simple, dynamic branding is elegant yet strong, feminine yet unisex. It steers clear of representing Leonie as providing a gym-based muscle-seeking training, and reflects her supportive, all-inclusive healthy lifestyle philosophy.