Clients: Brooklands
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Brooklands specialises in supplying and servicing a wide range of cars. In their Exeter showroom, Brooklands stocks sports, performance and luxury vehicles, and welcomes customers throughout the South West and beyond. They also offer servicing and MOTs in their advanced workshop.
The branding Sound in Theory created for Brooklands needed to appeal to the prestigious sports market, without looking like it represents a hi-tech performance race car. We needed to target the more mature audience, as well as the younger market, whilst maintaining strong links with British motorsport heritage. The branding also needed to capture Brooklands’ ‘spirit of excellence’ ethos.
The logo and branding Sound in Theory created is designed with this in mind – passion, elegance and emotive representation of motoring excellence in the logo, and the traditional, quality service in the typography. The logo is also symbolic of speed – motion combined with the elegance of prestige performance cars.
Armed with a winning brand, Brooklands looked to Sound in Theory to create a teaser campaign for their website. It needed to capture the Brooklands branding, whilst creating some hype surrounding the website. The slick, stylish and intriguing site teaser trailer we created achieves this beautifully, and Brooklands were thrilled with the result.
Responsibilities for Brooklands