Clients: Enlighten Systems
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Enlighten Systems provides electrical contracting services to both commercial and residential sectors. These services include lighting installation, lighting design, and consultation on the many ways to save energy in the home and workplace.
In mid 2009, Enlighten Systems approached Sound in Theory for brand development and web design services. They needed a brand and website that would raise their profile, and reflect them as a forward-thinking company with contemporary appeal.
With this in mind, Sound in Theory’s branding team adapted and updated Enlighten Systems original logo and branding. To give their company more clout, we designed a logo and font for Enlighten Systems that portrays them as an established company, rather than a start-up set of individuals, as they appeared before. We also steered them away from their existing classic (yet predictable) yellow colour palette, in favour of a light shade of green to highlight the class, modernity and environmental benefits that Enlighten Systems brings to a home.
Sound in Theory’s web designers applied this branding to the Enlighten Systems website. As Enlighten Systems was a brand new company, Sound in Theory created a template for the website that would work, even when they had minimal content and images. This template would also work when Enlighten Systems’ content increases as their company and services progress.
To show the range of applications Enlighten Systems services can be used for, and give the website a bit more pizzazz, the homepage features a flash slideshow that contains striking images of elements of the Enlighten Systems services process, from design to completion.
Responsibilities for Enlighten Systems