Clients: Leonie Roques Personal Fitness
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Leonie Roques is a personal fitness trainer based in Exeter, Devon, who provides fun and motivating personal training sessions to groups and individuals. Leonie’s training is designed to make fitness accessible and enjoyable for everyone, no matter their shape, size or lifestyle. Therefore rather than providing gruelling, hard workouts that make exercise a chore, Leonie provides friendly and motivating sessions that allow her clients to take pleasure in getting healthy.
Leonie needed a brand identity that would mirror her approach to personal training with elegance and simplicity. Leonie looked no further than Sound in Theory to create this for her.
Working closely with Leonie, we fashioned a brand identity for her personal training that is stylish yet strong, feminine yet unisex. The dynamic logo we created indicates stamina, flexibility and support, using simple lines that look like a runner and two ribbons all at once. The use of a clean font compliments this logo, whilst clearly displaying the service Leonie provides. This logo and branding has been successfully applied to Leonie’s stationery, including her business cards and promotional posters.
Armed with a winning brand, we created a website for Leonie to profile her personal training. She needed a site that would invite new people to join her, providing enough information to explain the service Leonie provides and her philosophy behind it. The site we created fulfils this criterion simply and intuitively.
A SEO-driven copy check has helped to place Leonieroques.com in the top ten rankings for ‘personal training Exeter’ and the number one spot for ‘pre and post natal personal training Exeter’. The copy also flows with increased readability and clarity.
The website and posters use striking images taken by Sound in Theory’s in-house photographer. The series of photos feature Leonie stretching, working out and providing one-on-one personal training and assistance to male and female individuals. The setting is a local Exeter park, suggesting how Leonie’s training can take place anywhere you choose. Each image reinforces the service Leonie provides, which is always friendly, motivating and makes you want to get fit!
Client Testimonial
I’d been debating for months about how to take my business to the next level and knew it was about time to invest in business cards, website and branding. I’d had business cards in the past - but nothing professional.
After a few unsuccessful meetings, a friend recommended Sound in Theory. I met with the Si, Matt & Ben at Sound in Theory although I was quite vague in what I wanted - all I really knew is that I wanted it to appeal to both men and women but be soft enough to capture the pre/ post natal market. Everyone was unbelievably helpful and thorough and within a few days of my initial meeting I received a collection of possible ‘Branding Images’ - one instantly stood out (Matt’s design).
After receiving that email I never looked back. I now have two business cards (a generic one and one designed especially for the pre & post natal), a website (which I love) and posters. When I started I never thought everything would look so professional - it so much better than I ever imagined! When I take on new clients, people always comment on my website.
Most importantly for me, they are all so friendly, easy to talk to, hard working and they all know their stuff! I have been known to ring with small questions and queries, which I’m sure can be quite annoying, but I’m never made to feel that way. No problem is ever too small!
I would highly recommend Sound in Theory to anyone without any hesitation!!
Leonie Roques | Leonie Roques Personal Fitness
Responsibilities for Leonie Roques Personal Fitness