Clients: The Adventure Company
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The Adventure Company is an exceptional holiday operator that specialises in providing people with authentic travel experiences. Whether you are looking for a solo, group or family holiday, The Adventure Company will take you off the regularly-trodden tourist trail to explore untouched coastlines, snow-capped mountains, secluded villages and much more, meeting a variety of spectacular people and wildlife on the way.
The Adventure Company’s website serves a vital role in letting people know about the trips and services they offer. Featuring over 130 trip itineraries, news and updates about the company, interactive destination information, and a range of useful help and advice for travellers, it is important as many people as possible visit Adventurecompany.co.uk.
Seeking to stay ahead of the Google rankings, The Adventure Company looked to Sound in Theory to create destination guides for every country in which they operate and the copy for their 'Adventure Inspiration' pages. We agreed that country-targeted keywords offered the best way to gain higher search engine rankings when people search for an overseas adventure; targeting the types of holiday (for example, safari and wildlife, budget travel etc) they search for is another way.
Informative, up-to-date and written with an enticing style, each country description is a great source for anyone that wants to know more about the countries they can visit with The Adventure Company. Each well-researched guide is packed with keywords, as well as up-to-date information, including about each country's scenery, communities, culture, historical sites and wildlife. Each guide is tailored to the trips that The Adventure Company operates in that country, so also includes information about any specific delights participants may encounter during their adventure trip there.
The Adventure Inspirations copy provides great information to give anyone ideas who is unsure which country they want to visit, with inspiration for festival chasers, families, the over 50s, adrenaline junkies and more. Engaging and vibrant, the Adventure Inspiration pages provide great motivation for adventure-seekers wanting to join a certain type of trip, whilst targeting internet searches for the specific types of holiday they are looking for.
Up-to-date, well-researched and carefully packed with keywords and phrases, the copy Sound in Theory created for The Adventure Company is rich, informative, enticing and a great SEO asset for Adventurecompany.co.uk.
Client Testimonial
Sound in Theory produced SEO copy for all of the countries / pages that we requested. The copy was delivered on time and was very well written and this has made a significant improvement to our overall SEO strategy and position.
Keith Lavender, Webmaster | The Adventure Company
Responsibilities for The Adventure Company