Clients: Transition Consulting Ltd

Transition Consulting Limited (TCL) is a Reading-based consultancy that provides bespoke software testing. They aim to deliver solutions in all areas of software testing – from unit testing to performance testing – that are innovative, structured and professional.

Sound in Theory worked with TCL to develop their marketing, branding and print materials. Each needed to reflect TCL’s commitment to delivering innovative software testing solutions, while maintaining the professionalism and trustworthiness of their company.

We agreed TCL needed a clear company branding image to reflect their company values and vision. Their existing branding was inconsistent, and the TCL logo looked markedly different on the various types of media it was applied. Sound in Theory brought clarity, cohesion and other elements of good design to their brand, which was then applied across a range of platforms. Featuring clean lines and using a limited but engaging colour scheme that adheres to TCL’s standard colour palette, TCL’s media now reflects their company with solidity.

Using two-colour and full-colour processed printing, Sound in Theory has designed and developed a diverse range of print materials for TCL that feature the new branding. This includes business cards, compliment slips, event-specific material, assorted technical documents and folder brochures. These minimal, stylish folder brochures use full-colour process printing, matt-lamination and die-cut finishing, and are used to contain a variety of information sheets designed by Sound in Theory. We produced some of these sheets using lithos and digital printing; the remainder have been produced in-house by TCL.

Responsibilities for Transition Consulting Ltd

• web design
• print work