Clients: Vorboss
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Sound in Theory’s rebranding of Vorboss, an IT communications company, brought them up to date with a robust new visual image. As Vorboss provide high-spec Telecoms, Infrastructure and Hosting, tied with a 24-hour support service, we brought their branding a freshness and simplicity that communicates reliability. Yet as they work at the forefront of technology, the logo avoids looking staid and traditional – instead reflecting their freshness and innovation.
While being strong and commanding, the entirely black logo is easily transferable between different media. The icon is designed with communication and efficiency in mind – a sleek wave surrounds the circle centre, akin to the rounded pulses of a broadcasting antennae. The solid black central dot represents the strength of the Vorboss service. This depth and reliability is reinforced by the squared, black font Sound in Theory created for Vorboss.
The new branding has been successfully applied to a range of Vorboss’s media.
Responsibilities for Vorboss