Copywriting for Extreme's EX Hardware marketing materials.

As one of world’s most renowned extreme sports brands, you'd want to know the marketing materials for your first collection of skateboards, longboards and mountain boards was in the right hands. Sound in Theory's Exeter copywriter crafted copy for the collection’s printed marketing materials and launch letter, both which would be sent to prospective distributors, that reflects the EX brand’s massive global recognition; it also reintroduces the EX brand to any distributors that may have dismissed its appeal. As well as being engaging, informative and fitting with the print designs, the copy’s immediate, contemporary style reflects the cool nature of the new EX collection. The printed materials feature more detailed, technical information about each product on separate one-page inserts; the launch letter incorporates the product-specific information into the text. Both the printed materials and launch letter reinforce the message that the new EX collection comes with the popularity, lifestyle and mark of quality of the EX brand.

Extreme Copywriting

We Have Also :

• designed and developed Extreme's marketing materials