Ethical volunteering organisation Global Vision International (GVI) required web and brochure copy that would attract new participants, while explain about the important work they do. Considering attention to detail and the requirements for search engine optimisation; Sound in Theory analysed language, grammar, meaning, punctuation, structure and style, for both the UK and US versions of GVI's websites, and created compelling descriptions for each destination GVI operates in. Well-researched and up-to-date, the website content now engages, entices and informs.
Reading trumps searching as information comes to the surface, on GVI’s printed materials, as well as websites. By editing and refining GVI’s printed materials' copy in the same room as the printed items' designers, Sound in Theory ensured the copy is engaging and fits perfectly with each page's designs and images.
GVI Copywriting
GVI required web and brochure copy that would attract new participants, while explain with awareness and cultural sensitivity about the important work they do. Sound in Theory proofread, researched and updated GVI’s substantial existing content (in both UK and US versions), and created compelling descriptions for each destination GVI operates in.
The SEO-driven, streamlined website content now engages, entices and informs its reader. Reading trumps searching as information comes to the surface, on both GVI’s websites and printing materials.
By editing and refining GVI’s brochure copy with an understanding of the layout, it communicates with more appeal and precision on far fewer pages.
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