copywriting

2°beyond’s website functions primarily as a sales device for their personal development solutions for schools and businesses. Yet it also provides information and updates about the expedition 2°beyond Founder, Duncan Kenny, will make to the North Pole. The website copy therefore needed to explain about each strand of the company clearly, whilst drawing them together to reflect 2°beyond as a coherent, specialist company. Working closely with 2°beyond, Sound in Theory followed a focused editorial strategy for Twodegreesbeyond.co.uk - pruning unrelated information and bringing important information to the surface. The copy explains about 2°beyond and the personal development services they provide with clarity - tailored to the individuals, businesses and school teachers that would be interested in these services. The Expedition section of the website features more detailed information and informal text - appealing to the school pupils' that will closely follow Duncan's expedition as part of their 2°beyond leadership development programmes.

Two Degrees Beyond Copy

We Have Also :

• designed and developed Two Degrees Beyond's HTML website