Leading extreme sports group Extreme required Sound in Theory to design and develop marketing materials to showcase their new collection of EX skateboards, longboards and mountain boards.
This included creating a full-page advert that would feature in skate magazines which have a huge readership amongst the skating community, including Sidewalk and Kingpin.
We also designed and developed a custom-sized promotional folder that showcases the EX boards, which would be sent to prospective distributors.
This promotional folder includes a glossy two-page inner that features information about the EX branding, punctuated with cool, contemporary graphics that our designers manipulated in Photoshop.
Sound in Theory designed the folder’s back page to feature a sleeve into which product cards can be slipped.
As well as providing more detailed, specialised information about each board, the product cards allow each promotional folder to be targeted to each prospective distributor.
